In the past couple of years of COVID-19, lockdowns, and quarantine, every aspect of life and business has changed.
We have had to transform how we communicate our lives and businesses to adjust to COVID’s new way of living. As a world that was thrown into communicating purely online, to businesses closing to individuals picking up hobbies and creating their businesses. Social media and digital platforms such as Facebook and Instagram to name a few became brands’ only options for connection.
With more time being spent at home making candles, selling t-shirts online with individuals learning hobbies to gain freelance work. This has shown an influx of new independent businesses created with social media being the go-to in advertising ourselves and has seen a massive uprise in how we are using social media.
Sprout Social’s latest data science team has recently reviewed their trends regarding social media usage over the past year. This latest data breaks down each social media platform, regarding the best time to post for businesses.
From a marketing and social media point of view, this is very important, you can increase your engagement, craft posts perfectly for your audience, and overall increase your social media presence.
Facebook to this day is the biggest social media platform in the world, with roughly 2.85 billion monthly active users in 2021. With a vast audience on Facebook, it is the perfect platform to reach as many people as you can – organically.
According to Sprout Social’s data, the Facebook algorithm focuses on posts made by friends, and family. Therefore, this will drive genuine engagement and boosts posts up for more genuine reach.
According to Sprout Social’s data the best and worst times to post on Facebook are:
- Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
- Best days: Tuesday, Wednesday, Friday
- Worst day: Saturday
To summarise, we are seeing that Facebook is best during mid-week and scores poorly at the weekend. This is due to people checking their phones in a working week during lunch breaks or early in the morning, compared to weekends during leisure time.
The photo-sharing app has an unprecedented audience of having over 1 billion users. With Instagram featuring new ways of creating social media content such as IGTV, Reels, Stories, Insta Live, and highlights. The platform is great for pushing your reels, stories and IGTV’s to be made more discoverable on Instagram’s Explore page.
Instagram became the perfect social media platform during the global pandemic, with people being able to share their new online businesses and hobbies.
In terms of their algorithm, it can be a bit tricky and more complex compared to Facebook’s. However, like Facebook mid-week is the best time to post on the platform.
According to Sprout Social the best time to post on Instagram is as follows:
- Best times: Tuesday 11 till 2 p.m and Monday till Friday 11 a.m.
- Best day: Tuesday
- Worst day: Sunday
Twitter is famous for its easily digestible content, news, and memes. It has become a platform that is key for customer care and support by being able to message their favourite brand within an instant. With the platform, you can take advantage of mentioning other brands and essentially create a conversation instantly.
So when is the best time to post on Twitter? According to Sprout Social the best time is as follows:
- Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
- Best day: Wednesday
- Worst day: Saturday
LinkedIn compared to other social media platforms focuses solely on career growth and progression. With this in mind, the platform is regularly used during the working week, first thing in the morning, and on lunch breaks.
With the audience being smaller compared to the other social platforms the unique focus can be great for businesses to generate more sales and leads.
According to Sprout Social the best time to post on LinkedIn is as follows:
- Best times: Tuesday through Thursday 9 a.m.–noon
- Best days: Tuesday and Wednesday
- Worst day: Sunday
In conclusion, we can see that once again the weekend is seeing poor engagement with the mid-week scoring highly.
So what does this mean for Digital and Social Marketing professionals?
Sprout Social’s data shares invaluable insight into post engagement and the best time to directly make an impact with our audiences. We are seeing a trend creating engaging content and posting mid-week than rather at the weekend when the engagement is at its lowest.
We need to remember that to succeed in having a social presence on these platforms, we need to have well-thought-out content and of course, using the timing to make an impact on social media.
Here at Marvel our social media management team are here to help you to create brand awareness and increase engagement with your business.
With many years of experience and a dedicated team, Marvel at Digital can guide you through your Digital Marketing projects & make sure they are communicating effectively.
Using social media platforms to engage with your audience to build your brand, increase sales, and drive website traffic. We work with a wide range of companies and building lasting relationships with them is our key to success. Our key principles are openness, honesty, and reliability.
Contact us today so that we can help you.