Why is it important to have a strong website?
When a customer is looking for a specific product or service, they use the internet to search for it. Consumers want to find your website; they want to see what it is you can offer them. It is important to have that professional presence online as it creates an identity for your business.
A great thing about websites is that they work 24/7, 365 days a year. Even outside of your operating hours, your website will still be running and customers will be able to browse through and access all your information, whenever and wherever they choose. They may not be able to contact you outside of office hours, but they can still see what you have to offer.
Directory listings provide very little information about your business other than a brief overview, hours of operation, and contact details. This may not be enough to attract customers. If they search for the product/service you are offering, your competitors that do have a website, may come up straight away, and customers will be more likely to browse these before looking at directories. Internet users want more detailed information about your products and services that only a website can provide.
As we know, social media is a great way to promote your business. However, it is used to initially grab the attention of potential customers, rather than to provide information. Having social media profiles and posts that then link to your website is much more effective. Users that come across your business through social media will be drawn in by your posts, but they will be looking for a link to your website so that they can find out more information. A website provides your business with endless opportunities to showcase your business in various ways. Your website and social media profiles should go hand in hand with one another. Your website should be linked on your social media profiles and your profiles should be linked on your website accessibly.
Once your website is created, you have access to analytics. These will tell you how many visitors you have had to your website over a certain period. You can also look at where these people are visiting on your site. For example, whether they are clicking straight to your contact details or whether they are reading information about yourselves. You can then use this information from these analytics, to improve your website and the way youoperate. This helps you to stay competitive and relevant and also helps you understand and stay up to date with consumer needs.
You can also use SEO to generate more leads. You can only do this if you have a strong website. The SEO process improves the visibility of your site so that when people are searching for products or services related to your business in Google or any other search engines, your website can be one of the first to come up. This again, helps you to be competitive with businesses similar to yours.
Your website also needs to stand out against your competitors’ sites. This means using your brand colours and images. The customers first impression of your business could be your website, so you want it to wow them. If your website is attractive and functional, it will gain more attention. Having a website that is straight forward for consumers to use is also very important. If your website is messy or hard to navigate, people will leave the website and try elsewhere. This means you need a good balance between having a fun and attractive website and having a website that is simple to use.
Here at Marvel at Everything, our digital team take the time to discuss your business, to understand exactly what it is you’re about and what you offer. We will look at your competitors to see how we can make your website stand out from theirs. We take the time to consider your requests as well as give our own advice, to help you get the best out of your website. If you think you could do with a new website or a refresh of your current site, we are here to help you!
Call us on 01772 457621 or contact us here for your free, no obligation chat.
Here are just a few example of websites we have created in the past:
